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Little Red Book aka Red Mall office tower in China.

Little Red Book marketing is key to anyone who wants to target Chinese-speaking female consumers. Established in 2014, Little Red Book has quickly become one of China’s most trusted social shopping apps. Little Red Book focuses on building trust between the platform and consumers, rewarding users for posting suggestions and advice to followers. Among its active users, more than 80% are female making this app an ideal platform for brands to who want to connect with a Chinese-speaking female audience.


The Litte Red Book app.

Little Red Book Strategy

Leverage one of China's most popular word-of-mouth apps by effectively integrating a largely female social community with e-commerce.

The login page to register an account for Little Red Book.

Account Setup

Set up your own brand account on the platform as either a brand authorized store or a brand store, directly publishing engaging posts to your audience.

A graph chart that shows an upward trend.

Account Management

Evaluate brand performance via Little Red Book's multi-dimensional data support backend with data-driven decisions at the forefront.

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Content Creation

Empower your community to share stories, relate shopping experiences, post videos. Boost market awareness through direct customer interaction.

A KOL influencer is filming herself putting on makeup.

KOL Marketing

Utilize the power of KOL Marketing (Key Opinion Leader0 as social media influencers engage with your followers while increasing brand engagement.

With over 300 million Little Red Book users, and over 100 million monthly active users, this powerful app is a great place to read about product reviews, learn about fashion tips, and discover high-quality brands. If you're interested in learning how to leverage Little Red Book marketing for your business, fill out the form below and let's get talking!

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