Established in 2014, Little Red Book has quickly become one of China’s most trusted social shopping apps. Little Red Book focuses on building trust between the platform and consumers, rewarding users for posting suggestions and advice to followers. Among its active users, more than 80% are female making this app an ideal platform for brands to target Chinese-speaking female consumers.
DIGITAL ADVERTISING
Search Engine Marketing
Leverage one of China's most popular word-of-mouth apps by effectively integrating a largely female social community with e-commerce.
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Chinese Ads
Set up your own brand account on the platform as either a brand authorized store or a brand store, directly publishing engaging posts to your audience.
Social Ads
Evaluate brand performance via Little Red Book's multi-dimensional data support backend with data-driven decisions at the forefront.
With over 300 million Little Red Book users, and over 100 million monthly active users, this powerful app is a great place to read about product reviews, learn about fashion tips, and discover high-quality brands.