Selected work / Vancouver Opera
Culture, made closer to home
Creating a Chinese-language social presence for an iconic Vancouver arts institution.
The opportunity
One clear point of view A system built to travel
We begin with the real cultural distance between a brand and its audience, then build an expression that can retain the brand’s character while feeling native in-market.
The result is not a one-off piece of content, but a system the team can keep using, sharing and improving.
- 01
Chinese audience strategy
- 02
WeChat editorial planning
- 03
Chinese-language article creation
- 04
Community-facing content calendar
01
audience clarity
02
native content
03
cultural connection
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