Selected work / Stefano Ricci
Luxury, translated with precision
A Chinese-language campaign that made craftsmanship, confidence and occasion feel locally relevant without losing the house’s point of view.
The opportunity
One clear point of view A system built to travel
We begin with the real cultural distance between a brand and its audience, then build an expression that can retain the brand’s character while feeling native in-market.
The result is not a one-off piece of content, but a system the team can keep using, sharing and improving.
- 01
Chinese campaign positioning
- 02
Localized editorial concepts
- 03
Chinese-language content creation
- 04
Platform-ready campaign assets
01
audience clarity
02
native content
03
cultural connection
Start a conversation