Selected work / Showcase Pianos
A quieter way to make a grand entrance
A WeChat content system that gives a world-class piano showroom a more considered, culturally native digital presence.
The opportunity
One clear point of view A system built to travel
We begin with the real cultural distance between a brand and its audience, then build an expression that can retain the brand’s character while feeling native in-market.
The result is not a one-off piece of content, but a system the team can keep using, sharing and improving.
- 01
Official WeChat Account content system
- 02
Editorial calendar and article planning
- 03
Chinese-language article creation
- 04
Publishing cadence and brand voice
01
audience clarity
02
native content
03
cultural connection
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