Selected work / Arts Umbrella
Creative learning, closer to community
Bilingual social content designed to make an established Vancouver arts education organization feel clearer, more welcoming and easier to discover.
The opportunity
One clear point of view A system built to travel
We begin with the real cultural distance between a brand and its audience, then build an expression that can retain the brand’s character while feeling native in-market.
The result is not a one-off piece of content, but a system the team can keep using, sharing and improving.
- 01
Bilingual content strategy
- 02
Editorial calendar
- 03
English and Chinese copy development
- 04
Community-focused publishing
01
audience clarity
02
native content
03
cultural connection
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